Case Study - Shopify Headless Liquor Store

Australian Wine Deals is a small liquor store based in Fitzroy Village that focuses on year round wine specials. We worked closely with the client to build a custom and scalable solution that benefited both parties. The client got a fully custom interface that shares features with large competitors and an integrated admin console for managing their store.

Australian Wine Clearance Center
Headless E-Commerce Development


Our client sought a website that offered a comprehensive range of features for their liquor store, emphasising bulk sales and easy navigation.

This has been an ongoing project, featuring a rich front-end and a complementary admin console that we developed to enable the client to efficiently update their store, manage inventory, and facilitate sales with ease.

The store is subject to monthly updates, introducing new features and brand enhancements, alongside our marketing efforts.

Operating on a commission-based model, the client incurs no upfront costs, with a commission fee structured around the product type. We have agreed on a 15% commission for wines and 5% for beers and spirits, alongside a 99c transaction fee. The entire user experience has been crafted to rival leading brands such as Dan Murphy's, Liquorland, and Vintage Cellars, bringing enterprise-level features to small and mid-sized enterprises.

Work Completed

  • Fully Custom Storefront
  • Metadata Powered Features
  • Product Catalog
  • GPT-Powered Label Scanner
  • Digital Asset Manager
  • Logo
  • Typography
  • New Domain & Hosting
  • Favourites Feature
  • Postage Estimator
  • Inventory Manager
  • Dynamic Navigation
  • Product Information
  • Graphical Based Filters
  • Liquor Regulation System
  • Single, Pack, Or Case Pricing

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