Case Study - Taxi Agency Rebrand

UrCab, launched in 2018, is a premier taxi service in Mildura and metropolitan Melbourne. The service offers business account registrations, COVID-19 trained drivers, and reception bookings for seamless arrivals. We worked with the client to modernise their website with multiple custom features and refresh their brand while transferring the owners hard work into the new site.

Web Development & Rebrand


For this client, we completely rebuilt their website from the ground up, involving a thorough restructure of the site.

Originally, the client had constructed their website using Weebly. During the process of transferring content and developing the new site, I was struck by the considerable effort the client had invested in their website. This effort significantly enhanced the project, as there was a wealth of content and structure to utilise.

This combined effort greatly contributed to the success of the project, imbuing the website with a sense of fullness and vitality.

The primary objective of the site was to recruit new cab drivers, presenting a professional image through the website and implementing a streamlined system for new employee sign-up, insurance purchase, and the display of all relevant legal information pertaining to the client's business.

Work Completed

  • Fully Custom Website
  • Integrate Taxi Booking System
  • Call Business Button
  • SEO Optimisation
  • Rebrand: Colour Palette, Typography, Copy, Brand Voice, & Photography

  • Feedback, Insurance, Contact, & New Driver Sign Up Forms

  • New Driver Payment Gateway
  • Feature Sections
  • Health, Safety, Legal Information Pages
  • Domain & Hosting

We recently had the pleasure of working with Damir on the development of our taxi service website, UrCab. From the outset, Damir demonstrated a profound understanding of our needs and the specific challenges of creating a user-friendly platform in the competitive ride-sharing market.

Inderdeep, Owner of UrCab

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